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Chesspuzzles.com

Chesspuzzles.com sells chess workbooks to schools and chess clubs worldwide. When the pandemic caused the closure of schools and chess matches, the company needed to expand their digital reach to continue selling workbooks despite social changes.

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We knew the Chess Puzzles target audience was going to be visually engaged, so we decided to create an animated video that could be used for a YouTube ad. When drawing the video’s character, we felt creating one without details in their clothing would keep the video timeless. We also chose a human-like figure with no race or ethnicity, making the skin blue to align with the company’s brand color. This animation required particular attention to detail to make sure all the black and white squares were in the proper position on every frame, as well the pieces were making legal moves.

Community Services Consortium

After we updated their logo with their 40th celebration ribbon, CSC wanted to make an animated version of their celebration logo. Their intent was to use the animated version in videos or presentations to bring visual emphasis to the milestone.

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Since they wanted to add emphasis to the “40 years” call-out, we chose to roll the ribbon out slowly with a pop at the end. The client wanted their animated logo to be “classy not cutesy” so we didn’t use any sound emphasizing a “pop.” This project involved communication and approval from several departments, fielding feedback to ensure it pleased everyone that planned to use it.

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