When we talk with small business owners, we find that these tips to launch your business into the Googlesphere are often overlooked. That’s no fault to you, of course, because you only know what you know.
So you can now know, we have listed them here so you can optimize your efforts. We’ve found that these things are helpful in gaining digital traction, increasing your business’s traffic right out of the gate.
Add your website to Google
Submitting your site to Google will speed up the process of the search engine recognizing your new website. To do this, go to the Google Search Console input box. In the Domain section, add the full URL of your website and click submit. Then, follow the few simple steps it asks you to do.
Add your business to Google
This allows your business to be found on Google Maps, get customer reviews, and to make “posts” (ads or offers) for your business within Google. Go to Google Business and choose “business profile” at the top. Then “manage now” and create your business login. Once logged in, you will need to verify your business by requesting a postcard to be mailed to your business address (even if it’s your house). The postcard with have a unique verification code on it. Once you have that code, log back in to complete the verification process.
Add your business to YELP
This will increase your findability and allow people to review your business. Go to Yelp Business, enter your zip code and business name, press “continue.” You will then be prompted to “add your business details.” Then continue to “add your business.”
Add your business to location settings on social media
On Facebook and Instagram, this allows you to “check-in” to your business and drive people to your sites. Or, it can be used by your customers to check in to your business on their social media. Because both sites are owned by Facebook, you add your business location from there and it will then appear on Instagram.
- Enable location services through the Facebook App or in your phone settings. From an iPhone, select “Settings” → “Account Settings” → “Location” → “While Using The App.”
- Within a post, select “check-in” and type your business name. Scroll to the bottom of the options and select “Add Custom Location.”
- It will ask you to choose which category describes your location. Answer “Business.”
- You will be asked to choose a location. You can either choose “I’m currently here” or you can search for a location that you want to create for your business. Then, publish your status.
Connect with local business owners on Alignable
Alignable is a small business networking site designed to connect business owners for the purpose of referrals and networking. With over 4 million members, it is the online network where small business owners across North America drive leads and prospects, generate referrals, build trusted relationships, and share great advice.
We hope that these tips to launch your business into the Googlesphere help. Ready. Set. Launch!
Click here to learn 3 ways to market your business for FREE