Email Marketing Services
Stay Connected to Your Audience & Keep Them in a Buying Cycle
Email marketing has been around for decades and isn’t going anywhere anytime soon. This powerful sales tool is proven to have a high return on investment, especially when your email list is engaged.
We help you devise an email marketing strategy, write compelling copy, and send them to inboxes in order to keep valuable customers in a buying cycle.
Why email marketing is valuable to a business
Email marketing speaks to a list of current and past customers of your business. Whether you gained their email through your website, a sale, raffle, or event, you own your email list which makes it a valuable asset to your business.
Since your email list includes people who are already connected to you and likely a fan of your business, this means they have a high potential to convert into paying customers.
Email marketing campaigns are proven to boost conversions and sales. It is the most direct and effective way of connecting with your leads, nurturing them and turning them into customers, time and time again.
Request a Free Discovery Call
Our initial consultation is FREE. We meet with you to learn your vision and goals. Then, we recommend where to focus our efforts and provide a quote for your project.
FINDING THE PERFECT STRATEGY
Our email marketing services are simplified. Each business, its offerings, and its audience are different. While we recommend you commit to sending consistent emails, for some businesses that means once a month, for others it might mean once a week or several times a week. During a discovery call, we will help you identify the number of emails you can send without annoying your audience.
Step 1
Learn about your products, services, sales, discounts, or bundle packages.
Step 2
Create the strategy you need to sell through email marketing.
Step 3
Write the copy you need for your campaigns, then to Step 4 or Step 5.
Step 4
We can leave the design and sending of the emails up to you. Or…
Step 5
We can manage all parts of your email campaigns on your behalf.
Worried about going straight to Junk Mail?
Our email marketing specialists will use their knowledge and expertise to avoid using words in your email campaigns that may trigger emails to go straight to spam.
Benefits of EMAIL MARKETING
Email marketing…
- Connects you with your target audience, keeping you top of mind when people need what you offer.
- Keeps your customers in a buying cycle by continually offering deals and discounts.
- Keeps your audience informed about new services, products, partnerships, and other sharable things.
Consider this:
When you make a social media post to promote your offer, you depend on that post getting seen AND that your customer is on the platform where it exists. If a platform shuts down, you lose every single one of those connections.
The same cannot be said with your email list. It is your list to take with you wherever you go, and use it when needed. This is one reason why email marketing offers incredible value to your business.
Email Marketing Techniques to Get High Open Rates
There is a proven structure to a well-received email campaign. Our email marketing specialists will follow this structure to inspire action and engagement when your emails show up in someone’s inbox.
Email marketing specialists pay attention to:
- Choosing subject lines to tease but not tell (so the email is opened).
- Using conversational language so people feel like they are being delivered content of personal value.
- Infusing your unique personality so your audience grows to like you, making them more open to buying in the future.
- Avoiding spammy words that can trigger emails to go straight into junk mail.
- Deciding what day and time to send emails based on audience engagement.
- Analyzing open rates, click rates, and unsubscribes to inform us of ongoing strategy adjustments.
Choosing Email Marketing Software
The beauty of email marketing is that it’s easy and inexpensive to maintain. Depending on the size of your email lists and the functionality you require of your emails, the email tool you use could even be free. Email Marketing tools we often use include:
Mailchimp
Constant Contact
Active Campaign
SquareSpace
Flodesk
Mailerlite
There are many other email marketing services software out there. Some may be a better fit for your business than others. When you work with Lamplight Creatives, we can help you choose an email marketing tool if you don’t already have one in place.
Email Marketing plans
We have three options when you choose to work with us on your email marketing strategy.
1
Consultation
If you know you want to deploy email marketing campaigns but you aren’t sure where to start, we offer consultation services by the hour to learn about your vision and goals, then help you define your strategy.
This option is for a business planning to manage its email marketing efforts internally after gaining the knowledge needed.
2
Content Creation
If you want to develop an email marketing strategy but don’t have the time to get started, we will create the content you need. Once we determine the number of emails you want to send, we will custom quote based on those copywriting needs.
This option is for the business that wants Lamplight Creatives to create the content needed, then schedule and send the email campaigns themselves.
3
Campaign Management
If you are committed to sending consistent email campaigns but know you don’t have time to do it, our email marketing specialists create the required content, set up the necessary sequences, and schedule all campaigns.
This option is for the business that wants to be hands-off and have us manage their email marketing efforts.
We know our stuff
Our team has skilled and experienced strategists/specialists. They are trained, and a few are even certified in their area of expertise.
The email marketing specialists in our network have varied experience in:
Writing sales copy for sales funnels.
Writing educational content for institutions such as Montessori schools.
Writing promotional campaigns with unique offers or invitations.
Writing content for a series of emails used for automated responses.
Get the support you need now and later
Not sure what software to use for collecting emails and setting up your email campaigns or sales funnel?
Our digital strategists help you find options that meet your needs and budget through consultation.
Do you want to learn so you can manage and maintain your own email marketing campaigns?
We offer tutoring sessions so you can learn how to use the software you choose.
Looking for professional email marketing services to convert prospects into customers?
Let us create powerful email campaigns that turn one-time buyers into many-time buyers!
FAQs about Email Marketing
1. What Is Email Marketing Used for?
Email marketing is a form of digital marketing that targets the customers on your email list. You can keep this targeted audience aware of the latest products, offers, and discounts while building a relationship with them that will inspire them to buy time and time again.
2. What Is the Best Kind of Subject Line?
The best subject line encourages the target audience to open your email. Usually, it’s short, crisp, and to the point. Asking an open-ended question in your subject line is also a great way to pique your reader’s curiosity. Most importantly, it needs to share something valuable.
3. Can I Send Marketing Emails to My Customers?
Absolutely yes! You have to follow a few rules, which most email software is set up in a way that helps you to do so. Mostly, you want to make sure your marketing emails are relevant and deemed valuable to the recipient.
4. What Should Be the Frequency of Sending Emails?
You can send them as many times a week as you want. However, the most acceptable practice is to send emails twice a month and then up it to weekly. But if necessary, you can send marketing emails multiple times a week if your business has enough content to share.
5. Do I Need to Create New Content Constantly?
In email marketing, consistency is the key. If you don’t create new content regularly, you are likely to lose your engaged audience. That’s why having a professional email marketing agency on your side to help create fresh, relevant content for your campaigns.
6. What Is the ROI of Email Marketing?
Email marketing offers better ROI than any other digital or traditional marketing channel. For every $1 you spend, you can expect an average return of $36. And that’s a stellar return on your investment!
7. How Do I Prevent People from Unsubscribing?
Consistency is the backbone of successful email marketing. Make sure to follow your sending pattern throughout the year. Sending too many emails a week can cause people to unsubscribe. It’s a good idea to consult a professional if you’re not sure what your cadence should be.
8. How Long Should My Email Campaigns Be?
The ideal email copy length is between 100 to 300 words. You can write lengthy emails depending on your brand voice, industry, and target audience. But keep in mind, emails delivered in bite-sized chunks generally perform better.
9. What Metrics Should I Track for Email Marketing?
Email marketing metrics are often goal-specific. However, there are a few metrics that every email marketer should track. These include click-through rate, conversion rate, bounce rate, list growth rate, email sharing/forwarding rate, overall ROI, open rate, and unsubscribe rate.
10. How Much Does Email Marketing Cost?
Email marketing costs depend on the software you use and the size of your list. It can range from less than $100 to several hundred dollars a month. If you are paying an email marketing professional to write copy for you, of course, that cost is also to be considered.
11. What Are the Best Email Marketing Tools?
From MailChimp to Mailerlite, there are dozens of email marketing tools. At Lamplight Creatives, we can help you choose an email marketing tool if you don’t already have one in mind. Our goal is to provide you with a tool that best fits your needs.
Our Other Services
Ready to get started?
Request a FREE Discovery Call to see if we are a good fit for you.
This 30-minute call with our creative director will allow us to learn about your project and timeline. Then, we will create a customized proposal for you.
See our work