I have people ask me this often who admit they are told they need it and have no clue what “it”...
The famous yet mysterious, but oh-so-important S E O
read more
Resources to improve your marketing
This collection of FREE resources is our gift to you.
PDFs were created to provide insight into some of our most commonly asked questions about marketing tools and strategies.
We add new PDFs to this page often, so make sure to check back to see what new tips we have for you!
Claim Online
Business Listings
Did you know you can list your business online for FREE? We recommend these six places to claim your listing to make you more findable when someone searches for a business or service like yours.
Click to download
Need-to-Know
About Hashtags
These 10 tips answer some of our most common questions about using hashtags on Instagram. Gain a better understanding of how they work to improve the distribution of your posts.
Click to download
Social Media
Demographic Worksheet
Each social media platform has a different demographic of users. This worksheet will help identify exactly who you’re looking for based on what you know about your customer, and the platform they’re likely on.
CLICK TO DOWNLOAD
Recommended Email Marketing Tools
These recommended email tools will give a good bang for your buck (or no bucks). Get an overview of their capability and cost so you can choose the one best for your business’ email marketing strategy.
Click to download
Messaging Clarity Worksheet
Finding the right words that resonate with your audience can be hard. Get intimate with the details of who, exactly, you are targeting with this worksheet to create a solid starting point for clear messaging.
Click to download
Color Science Tips
for design
Every color elicits different emotions and prompts a potential customer to take different actions. Use this guide to learn how to best use color in your designs to make the right first impression.
CLICK TO DOWNLOAD
Branding Clarity Prompts
Get 27 prompts to help you think critically about your brand and create a clear image of how it will inspire people to feel. Use these prompts to help you dial down how you will present your brand to the world.
Click to download
Website Checklist
Audit your website and see what you might be missing. This checklist covers everything from how people move through your website, where Calls to Action are placed, and how you present content to the user.
Click to download
Email Structure Tips
We’ve compiled valuable tips so you can create compelling emails that get real results. Learn how to structure email campaigns, suggestions for content, and best practices for sharing that content.
Click to download
Google Business
Setup Guide
Set up your Google Business profile so Google’s algorithms will favor you. This step-by-step guide walks you through every part and explains why each matters.
Click to download
Hashtag Worksheet
Using quality hashtags with your social media posts is important. This worksheet is designed to guide you in a 5-prong approach to finding and planning hashtags perfect for your business.
Click to download
Blog
Get tips from our blog to guide you in your marketing efforts and help you make better decisions when it comes to marketing, promoting, and branding your business.
Confessions of a business owner: Part 8
It gives me chills thinking about how far Lamplight has come in the last three years. As a...
Managing your Google and Bing profiles
All businesses need to be able to be found online. Claiming your free Google Business and Bing...
Get Blogs Sent to Your Inbox
Social Media
Youtube
Learn more about Lamplight Creatives…