Resources to improve your marketing
This collection of FREE resources is our gift to you.
PDFs were created to provide insight into some of our most commonly asked questions about marketing tools and strategies.
We add new PDFs to this page often, so make sure to check back to see what new tips we have for you!
6 Online Business Listings
to claim for free
Claim Online Business Listings
Did you know you can list your business online for FREE? We recommend these six places to claim your listing to make you more findable when someone searches for a business or service like yours.
Social Media Demographic
worksheet
Social Media Demographic Worksheet
Each social media platform has a different demographic of users. This worksheet will help identify exactly who you're looking for based on what you know about your customer, and the platform they're likely on.
6 Email Marketing Tools
for your business
Recommended Email Marketing Tools
These recommended email tools will give a good bang for your buck (or no bucks). Get an overview of their capability and cost so you can choose the one best for your business’ email marketing strategy.
10 Prompts for Clear Messaging
worksheet
Messaging Clarity Worksheet
Finding the right words that resonate with your audience can be hard. Get intimate with the details of who, exactly, you are targeting with this worksheet to create a solid starting point for clear messaging.
6 Color Science Tips
for design
Color Science Tips for design
Every color elicits different emotions and prompts a potential customer to take different actions. Use this guide to learn how to best use color in your designs to make the right first impression.
27 Prompts
for brand clarity
Branding Clarity Prompts
Get 27 prompts to help you think critically about your brand and create a clear image of how it will inspire people to feel. Use these prompts to help you dial down how you will present your brand to the world.
Website Checklist
worksheet
Website Checklist
Audit your website and see what you might be missing. This checklist covers everything from how people move through your website, where Calls to Action are placed, and how you present content to the user.
Tips for Structuring
Email Campaigns
Email Structure Tips
We’ve compiled valuable tips so you can create compelling emails that get real results. Learn how to structure email campaigns, suggestions for content, and best practices for sharing that content.
Google Business
Setup Guide
Google Business Setup Guide
Set up your Google Business profile so Google's algorithms will favor you. This step-by-step guide walks you through every part and explains why each matters.
Find Quality Hashtags
worksheet
Hashtag Worksheet
Using quality hashtags with your social media posts is important. This worksheet is designed to guide you in a 5-prong approach to finding and planning hashtags perfect for your business.
Content Planning for Instagram
worksheet
Content Planning Worksheet
These prompts will help you find content ideas for your Instagram Stories. Stories are a great way to showcase your personality and create a relationship with viewers.
Prompts to Prepare for
Google Ads
Google Ads Worksheet
Google Ads can be a powerful tool in your marketing toolbox. In order to set your ads up for success, you will a need a clear understanding of what you are selling, why it is important to consumers, and who is buying it.
Prompts to Prepare for
Facebook Ads
Facebook Ads Worksheet
Facebook Ads can be a powerful tool in your marketing toolbox. In order to set your ads up for success, you will a need a clear understanding of what you are selling, why it is important to consumers, and who is buying it.
Create Your Personal Brand
worksheet
Personal Branding Worksheet
Your personal brand is the secret sauce in your special recipe. Defining your personal brand helps to ensure that your work and messaging align with who you are and that you attract the kind of people you want to engage with.
Marketing Checklist
For Fall
Fall Marketing Checklist
This checklist is designed to help you think about your marketing goals for next year, before it’s next year. Set your business up for success by reviewing these foundational questions for any marketing strategy.
Blog
Get tips from our blog to guide you in your marketing efforts and help you make better decisions when it comes to marketing, promoting, and branding your business.