Websites

To create the visual tone of the site, we made a custom ombré of his brand’s color palette chosen when we developed his logo. Then, we worked with Kendon to write content for the site. As the content expert, he was a valuable part of the collaboration process, helping outline the technical content and allowing us to embellish as needed.

To build their new website, we needed to update their messaging to reflect their new brand tone. The old site had outdated content, much of it from previous management. In this next iteration, Hughes wanted to get back to their roots and refocus on serving local residents. While they do commercial projects, their heart and soul is centered around serving the people who live and work in their community. For this reason, we created content that highlighted their community involvement and volunteer services they provide.

After choosing a template she liked the look and feel of, we customized that template to fit her needs. We incorporated her brand’s colors onto the site, from a palette we created for her from some of her favorite colors to use in her art. Since she was not sure how to tell her story, her build included us writing all the content for her site after an informational interview. This site was a lot of fun because of the high creativity Courtney brought to the table and her trust in us to create the site that fostered the feelings of that creativity.

We created a palette based on the colors in his existing logo, using red as a prominent color since he works with fire. Then, we collaborated with him to write the copy for his website. On his Contact page, we developed a custom contact form so site visitors could better inquire about his range of offerings: tool restoration, teaching, items for sale, and commissioned work.

His new brand was already well-defined. He knew his colors and the idea for his logo. We created that logo and helped him find the right font to fit his vision. Then, we went to work building his website and integrating a landing page that led to a sales funnel to build his email list. This project was particularly fun because of the innovation involved with a sales strategy.

Knowing his gallery was the most important feature to him, we chose to create a collated gallery using keywords to serve up the photos people wanted to see. This allowed the user to personalize their experience, so if someone wanted to see his bathroom builds, they could click a button and be served up photos tagged as “bathroom.” This project also involved us going to several job sites to take pictures for use in the gallery.