Websites

We collaborated with Rachelle to create all the content on their website, as she was a valuable part of the process when it came to correctly utilizing legal jargon and maintaining a consistent tone for the brand. They wanted a “heavy emphasis on local landmarks” in photos so we had fun finding images of our beautiful area of the state to use throughout the site.

There is not much functionality on this site but there was a lot of text to work with. We got creative with ways to hide and reveal text as it made sense so we could both include the messaging that was important to Ron and ensure site visitors were not scrolling forever (especially on mobile devices!).

She got new professional photos taken, many now seen on the site. Then, we provided her content prompts to help develop new content more relevant to her business today. Much of that copywriting was done by us, then we redesigned it onto every page of the site. We also built the Resources page, adding free downloads she created while working alongside us as well.

After choosing a template she liked the look and feel of, we customized that template to fit her needs. We incorporated her brand’s colors onto the site, from a palette we created for her from some of her favorite colors to use in her art. Since she was not sure how to tell her story, her build included us writing all the content for her site after an informational interview. This site was a lot of fun because of the high creativity Courtney brought to the table and her trust in us to create the site that fostered the feelings of that creativity.

Knowing his gallery was the most important feature to him, we chose to create a collated gallery using keywords to serve up the photos people wanted to see. This allowed the user to personalize their experience, so if someone wanted to see his bathroom builds, they could click a button and be served up photos tagged as “bathroom.” This project also involved us going to several job sites to take pictures for use in the gallery.