Signs & Apparel

For these banners, the team wanted two standard 6-footers to place on each side of their table at trade shows. The banners maintain visual continuity, with each highlighting one of their flagship products. They also requested that these stand-up banners be light and easy to store and travel with, as the shows they attend are nationwide. We worked with their chosen vendor to select the material and style that would fulfill this request.

Before designing this hat, we first needed to redesign their logo. Previously, their logo was in a horizontally stacked form that was awkward on many materials. Their vision was to create something more compact, which led to the design you see now. We worked with our preferred vendor to complete this process, from concept to creation to produce the hats.

Their brand colors are especially fun to work with and add a vibrancy to their signage that stands out well in crowded event spaces. After designing the banner, we coordinated the printing with one of our preferred vendors and all they had to do was pick it up!

The sign served a dual purpose; to educate people on what the gardens were and who maintained them, as well as educate the community about the organization as a whole. The graphic we included was also designed by us to help illustrate the vast reach CSC has in our communities. The QR code we added to the sign was to offer another touchpoint for people to explore CSC’s services on the go.

We used the colors in their existing palette, one that boasts bright, happy, zesty colors. The font we used for the bolder headers was chosen to add a celebratory feel to the signage. As an organization, Casa Latinos Unidos focuses much on celebrating their culture so for this reason, we added the flags in the design, a traditional element seen in Latinx communities during times of festivities.

We worked with the property managers to update the details on the map. New locations had been added, some removed, and others were never identified. After receiving updated information, we digitized and branded their map, adding the new logo and color palette we had developed for them.

The property managers also wanted to ensure the signs had reflective capabilities for the safety and visibility of residents, which we coordinated with the printer. When we designed the signs, we knew that the park was a retirement community, so the font clarity and size were chosen in consideration of aging eyes.

Included in their marketing kit were yard signs, an A–frame sign, a retractable banner, and a tablecloth. We used the color palette chosen when designing their logo, then designed a custom motif and textured background to accentuate the signage. Those branded elements can be seen on all materials to create brand cohesiveness. Because many of the individuals who attend this festival are Spanish-speaking, we also designed some of these materials in Spanish.

The word cloud you see mimics the shape of the Torch Craft Marine logo (also designed by us). We thought using that branded shape as the shell for the words would be a clever connection to their brand. The words were submitted by the attendees who said that these phrases were repeated throughout the five day event, and became a bit of a running joke to them. The colors chosen represent the colors of the four mini jet boats that were in attendance as they pursued splash and speed in Discovery Bay.

Their target audience are those of Latin American descent. Their existing brand elements use a lot of geometric shapes; diamonds, lines, circles. With this in mind, we liked the idea of a circular shape that encompassed the logo, one that pays homage to the sun – an element they said is rooted deep in their history.

Here you see the logo, yard sign, and banner all of which were designed using the color palette we created for her. The blue is to present her as a professional, trustworthy choice. They yellow is a stronger color, one that emotes excitement and youthfulness, both of which capture Helen’s personality well. The fonts were also strategic choices – bold but modern, strong but not dramatic.

She wanted to drop the word “salon” and add Beauty Suites. Since her new location had both private suites and shared spaces, she wanted her name to reflect that. We updated the font and color on her signage, as the previous one did not have high readability. Since her new location had excellent drive by traffic, we wanted the sign to be bold and easy to read at a glance.