Logos

Maurine’s specialty item at her yarn shop is hand-dyed yarn. She provided us with a picture of a best-selling color she created which used an ombre of muted pinks, greens, blues, browns, and grays. We pulled the colors from the image and recreated the yarn skein in digital form. For the logo font, she had previously used Papyrus so we chose a more modernized take on that font for her brand name.

Kate had requested the new design to feel more modern. While the old one had served her well over the many years she’s been in business, she also wanted the new logo to have a less whimsical, musical vibe. We chose to keep the mark that had become synonymous with their brand, the wine/cork combination. Then, we updated fonts and redesigned the arrangement of the brand name to make the mark stand out as much as their name.

We got to know Kate and learned how much she loved the ocean. We also saw how her data analytics services could be a “life boat” for businesses. That’s why we chose a wave in her logo, one that represents the shallow and DEEP END, both of which Kate helps her clients navigate. Her colors were chosen because of their connection with calmness (blue) and strength (orange), a delicate balance needed when diving into her work.

We wanted to use nature-inspired colors for their logo because of the park’s correlation with cedar trees. We also knew the sign they would make at the park’s entrance with their new logo on it would have a white background. Knowing the sign would have a light background meant using brown and dark green tones would POP off that background. For the font, the client wanted it to feel modern and stylish, so we settled on a bubbly, open font that complimented the abstract cedars in the logo.