Graphic Design

As the firm expands to new locations or has team members who make marketing materials on their behalf, the brand style guide will outline the do’s and don’ts for their brand, and detail the approved usage of logos, fonts, and colors. This style guide can be shared internally or externally to maintain the consistency they desire.

In these examples, the client used words like “spice, zest, flavor, and punch” when describing the vibe of tones they imagined. When thinking about how they described their potential palette, we realized each of those terms are all related to food. We then used images of food that fit into those categories to pull in colors for the palettes. This process is similar (with different imagery for inspiration) but is a good representation of how we help choose brand colors.

Since their programs run deep and take people down many paths, we used the path you see to guide you around the community to the areas that show specific services. The different areas represent their main programs, with a waysign that indicates that program. This illustration took almost a year to complete. Every program in their agency needed to be involved in and approve the imagery for their section. It truly took a village to create the final version!

The color palette uses tones you would expect to find in a forest. The font we chose reflects an old-timey vibe to capture the essence of ancient wisdom. To stay true to the “magical healing forest” theme Belle wanted, we used various botanicals inspired by the ingredients in her elixir; the flower that wraps around the name is Blue Vervain, the main ingredient in her product. Throughout the design, we kept in mind that the design needed to be detailed enough but also scale down well because the bottle would be just 4 inches tall.

The theme of the event was Roaring Twenties so we wanted the design of the program to reflect an Art Deco style to pay homage to that era. All the colors used in the program were also popular in the 1920s to stay true to the theme. We created a custom background to be used throughout the program. That custom motif incorporated the gear in the official RETA logo, tying in their brand to this special event.

We designed the label to incorporate their logo, chose a color palette to convey it’s organic ingredients, and added the nutrition facts to include all FDA required elements. The container they were going to use was circular and tapered, so it was larger at the top than the bottom. This meant we needed to make the label a special U-shape rather than rectangular. This would allow the label to wrap the width of the container without leaving creases caused by wrapping something with a straight-edge around a circular object.