Logos & Apparel
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Go Giddy Pops T-shirts

Eve started her business after making low sugar, fruit-based popsicles for her son. Gaining popularity with parents and kids alike, she began to sell them at farmers markets and retail locations. She came to us to revamp her logo, wanting to update her company t-shirts.

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It was important to Eve that the image of the popsicle, branded in her purple, showed the connection of fruit to her product. The design she chose showed a mosaic of fruits inside the popsicle telling the story of her product in one mouth-watering glance!

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Mentor Match

Stacy came to us as an established nonprofit, mentoring teen entrepreneurs for almost a decade. However, she had not yet branded her organization with a logo. Realizing she needed to create a stronger, more recognizable digital presence, she asked us to develop her logo.
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Her target audience are teens, so we knew the colors we chose needed to be vibrant and youthful. We also wanted them to feel fairly gender neutral using a purple, Stacy’s favorite color. We chose the mark for the logo, the diamond, because the teens she works with are often from unprivileged or underserved households. This felt to us like they were “diamonds in the rough” which inspired using a diamond in her logo.
Zig-Zag-Bag logo - transparent - Small_adfkcsduvbsss

Zig-Zag Bag

Helen came to us with a very specific idea in her head for her logo but needed someone to create it in digital form. The bags she makes are based on the Japanese Bento bag using three triangular pieces that fold together like Origami. Because of this, she knew her logo needed to feel geometric.

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We designed the Zs in her logo to be very precise, evenly spaced and placed, getting all the angles aligned as you would when folding Origami. She targets women, so we wanted her colors to be of a feminine appeal to attract the eye of her intended buyer.
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Twin Cedars

This startup came to us with a well-defined concept for their logo. They knew they wanted it to have the silhouette of one of their mini jet boats, and wanted it to embody speed and power. They asked that the logo be abstract enough so they could evolve the body of the boat while still keeping the logo relevant to the brand.

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We chose to go in an Art Deco direction, adding some flames to the back of the boat as a visual representation of its fierceness. We also chose to make the gradient in the logo’s color to reflect steel as a way to represent their craftsmanship in custom metalwork and fabrication.
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Community Services Consortium

Community Services Consortium came to us as an established organization that wanted a brand refresh. Their intent was to enhance their current logo to reflect their 40th anniversary of serving local communities.
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With this goal, we knew we wanted to pay homage to their existing logo by leaving it intact and adding something that felt like a celebration. Our inspiration was the concept of a party where there might be streamers, or the idea of a ribbon-cutting for a special event. With this direction, we developed the ribbon below their logo. It was important that the “40 years” stood out from the rest, so we gave the number boldness and weight to accommodate this request.

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Torch Craft Marine

This startup came to us with a well-defined concept for their logo. They knew they wanted it to have the silhouette of one of their mini jet boats, and wanted it to embody speed and power. They asked that the logo be abstract enough so they could evolve the body of the boat while still keeping the logo relevant to the brand.

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We chose to go in an Art Deco direction, adding some flames to the back of the boat as a visual representation of its fierceness. We also chose to make the gradient in the logo’s color to reflect steel as a way to represent their craftsmanship in custom metalwork and fabrication.
Courtney Marchesi Logosdnbb nsd vj_ddvkjnsj

Courtney Marchesi Art

Courtney came to us needing a brand refresh. Although she had been a full-time artist for several years, she had no logo. She knew she wanted to use her initials as her logo and wanted to accompany the word “art” with them.

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We noticed she signed each of her works with her initials so we were inspired to use a font in her logo that felt like handwriting. We also wanted to encompass her initials with something that conveyed a paint stroke. As a painter, we knew she would have favorite colors in her palette, so we asked her what a few of those were. With those colors, we mixed and matched until we found a good pairing to give vibracy to her logo to match the vibrancy of her art.

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Lynne Brown Writing

Lynne came to us with her brand colors, font,  and appeal already established. She is a copywriter, so she wanted to keep her logo typographical, using only words. This felt like a natural fit for her, focusing on words just like she does in her work.

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When developing the logo with her vision in mind, we wanted to POP the word “writing” out of the logo to call attention to her services. We used a fancy font to do this and made it oversized. Then we paired a font with it to use for her name, combining both her name and service in a unique format.

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