The same questions repeatedly pop up in conversations about website development services. Chances are, you’ve wondered about them, too. Let’s answer some of them, helping you unlock your website’s full potential.
#1: Why is my website not ranked on the first page in Google search results?
If your website does not appear on Google’s first page, you have a significant opportunity to improve your SEO (search engine optimization) and attract more organic traffic. Organic traffic refers to the non-paid traffic that Google drives to your website.
How does search engine optimization work? Many factors go into SEO, including the age of your domain, how long people stay on your website, how fast it loads, backend organization, and keyword research…
However, one of the most integral factors for SEO is the amount of relevant content on your website. Which leads me to…
#2: I want my site to have a lot of photos and sparse text. Is that a good plan?
Short answer, no. Here’s why –
While images quickly convey messages to humans, search engine bots read words. Too little text negatively impacts your SEO; bots need words to understand your site’s purpose.
Images are for users, and text is largely for bots to find, understand, and thus display your site to relevant searchers. Proper image optimization, including descriptive alt-text, also helps bots and people with screen readers.
Understanding the balance between visuals and text is crucial for search visibility, which brings us to the ultimate goal many business owners have – to be found on the first page of results!
#3: How can I get my website to rank in the top results on Google?
This is a GREAT goal to have! The business in the first spot will get around one-third of the clicks. If you are ranked as #10, the chances of getting the click drop to about 1%. Being at the top means more traffic, more calls, more customers. So, how do you get there?
To start, I recommend looking at the word count on each page of your website. The goal is to have around 700 words on each page. While a target of around 700 words per page can provide ample content for bots to digest, remember that quality and relevance are always your best bet. Be strategic about your content and message.
A quick way to improve your word count is to address FAQs. Think of 5-7 questions you are often asked, and answer them to help users and bots learn about your products or services.
With that in mind, let’s explore some frequent questions about website copy.
#4: Every time I try to write content for my website, my brain freezes. How can I find my messaging?
Business leaders are experts in their field. Their wealth of knowledge and experience make them one of their business’s most valuable assets. However, not everyone easily turns their expertise into clear, relatable language. This is where a copywriter can make a real difference.
SEO copywriters take the ideas in your head and turn them into polished messaging for your website, so you don’t have to stress about wording or structure. They also consider what keywords must be embedded in the copy to better connect your site to searches.
A thorough SEO copywriter will do their due diligence and perform keyword research in Google’s backend to learn what words and phrases connect to websites in your industry.
Now, let’s dive into your website’s performance.
#5: Why is my website loading slowly?
Your website should load in three seconds or less. Any site that loads slower than that has about a 50% chance of the user leaving before the site loads. This includes loading quickly on mobile and desktop.
One of the top reasons a website loads slowly is incorrect image use.
You might have heard the phrase “DPI” regarding photos. This stands for Dots Per Inch. When a photographer takes pictures, they provide files with a high DPI so they can be used for large-format printing if desired.
A website doesn’t need nearly the DPI in photos as a billboard would require. A website must take time to load every “dot” a photo has. For this reason, you should use compressed images on your website, which will load faster because the DPI is lower. Not doing this can quickly bog down your loading time.
#6: Why does my website look weird on small screens?
In today’s mobile-driven world, having a website that automatically adjusts to different screen sizes is essential. Knowing how to develop a website that performs seamlessly across all devices is where an experienced web developer comes in.
Mobile responsiveness is the ability for your website to display correctly as it resizes itself on a smaller or larger screen. It is a key component of modern mobile website development and has become an industry standard.
Older websites (ten years-ish) often struggle with mobile responsiveness because screens have become smaller and technology has advanced significantly. If your website displays headings with single words broken across two lines, or if boxes disappear or stretch into the screen margins, it’s a clear sign that your site needs updates in mobile website development practices.
#7: How do I know if the information I collect on my website is secure?
This is an essential question in 2025. In the voice of the famous Brady Bunch line: “Privacy, privacy, privacy!”
When you collect email addresses on your website, you use a third-party software like MailChimp or Constant Contact. These products have built-in security features to protect the addresses stored within them.
A third-party app will also have built-in security and protocols if you use a portal for employees or clients. You can even find HIPAA-compliant options for both of these things.
If you use third-party software, it has already addressed privacy concerns and is designed to protect your client’s information. And, your website’s Privacy Policy page should outline how your company protects the data you collect from forms or sign-ups on your website.
If you are struggling with website design and development, the experts at Lamplight Creatives are here to guide you. Book a free discovery call and tell us about your needs.
