Our Ideas

to help in making your ideas brighter

Read articles from our blog, catch up on what we’re sharing on social media, and watch our videos. Get tips to guide you in your marketing efforts and help you make better decisions when it comes to marketing, promoting, and branding your business.

From the Blog

Why content marketing matters and how to do it

Before the pandemic, we were often asked what the #1 thing was that small businesses lacked in...

Confessions of a business owner: Part 4

Writing is to me like jelly is to peanut butter. It is what I am here for, but I didn’t always...

Confessions of a business owner: Part 3

When creating Lamplight Creatives, I actually questioned whether I needed a business card. I’m a...

Optimize your website for functionality and findability

There are many things you can do to optimize your website for functionality and findability....

What is SEO and why do I need it?

We get this question often so we thought we’d share a few things we know about SEO. And don’t...

25 digital tools to use in 2020

In our digital age, we know there are a TON of digital tools to use in 2020 to streamline your...

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From Social Media

Instagram

Bringing in the weekend with extra happiness 🤗⠀
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Seeing this gives us equal parts permission to relax AND motivation to keep on going!⠀
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Thank you @imaxtivity 💛⠀
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#lamplightcreatives #positivity #weekend #relax #motivation #testimonial #happiness

Disciplining myself to work everyday ✔️⠀ ⠀

Disciplining myself to work everyday ✔️⠀
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Showing up when no one expects me ✔️⠀
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Naming my price ❌❌❌⠀
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The struggle bus is REAL! Naming my price is the hardest thing for me to do.⠀
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Gone are the days when someone hires me for X amount a year and that’s what I agree I am worth.⠀
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It’s up to me now and that’s a harder task than I expected.⠀
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Standing in my worth knowing that could mean I don’t fit into someone’s budget is difficult.⠀
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I find myself second guessing if I could shave a few dollars here or there to save them money.⠀
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After all, I went into business to help people so if I price myself out of their reach then what good am I to them?⠀
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These are the thoughts that run through my head.⠀
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And they need to stop. I need to stand in my worth.⠀
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In the last year, I've learned to surrender the idea that my services need to fit in everyone’s budget.⠀
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They need to be fair. They need to align with my skillset. That’s all they NEED to be.⠀
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I have spent a decade learning the things I know. It took trial and error. Dedication and sacrifice. Frustration and failure. And I continue to learn to this day.⠀
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My worth includes the experiences I’ve had. The knowledge I hold. The value I bring. ⠀
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That is what someone pays me for. And my price should match my worth.⠀
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This year, I will give myself credit where credit is due. I will stand in my worth even if it means I can’t serve everyone. Because that’s not selfish, it’s business.⠀
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This is my confession.⠀
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#lamplightcreatives #businessownerconfessions #confessions #struggleisreal #worth #value

At Lamplight, we have a rule about what we post on

At Lamplight, we have a rule about what we post on social media.⠀
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Everything we share should fall into one or more of these categories: 𝗶𝗻𝘀𝗽𝗶𝗿𝗲, 𝗶𝗻𝗳𝗼𝗿𝗺, 𝘂𝗽𝗹𝗶𝗳𝘁.⠀
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With these three things in mind, we stay consistent in our tone and messaging goals.⠀
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We want you to:⠀
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🔑 Be better informed about the pulse of marketing trends and how they can help you.⠀
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🔑 Inspire you to take action because you understand how improving your situation will make a difference.⠀
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🔑 Bring clarity to why you need a professional to assist you in taking that action.⠀
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Of course, we throw in some fluff and fun every once in a while because everyone loves a chance to smile or laugh just because.⠀
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TIP OF THE WEEK⠀
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Having a well-rounded social feed that 1) gives people free advice 2) teaches them something they can immediately use and 3) promotes personal and professional growth shows that you are not only a thought leader in your field but that you care about the progression of the people you serve.⠀
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#lamplightcreatives #tipoftheweek #socialmediamarketing #contentcreation #tips #clarity #inspire #inform #uplift

When it comes creating content for your website or

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Youtube

They can be used for different reasons, but as relates to marketing, hashtags should generate leads for your business. Watch and learn what I mean.

What #hashtags do for you

YouTube Video UCN6Ya3s77CvZZc5dlyl-IeQ_4MDNKe4hK-s

Most of us have heard of them, but do you really understand them? Tune in for #hashtag101

How to use #hashtags and why

YouTube Video UCN6Ya3s77CvZZc5dlyl-IeQ_nhvlZpk6VTU

What’s the difference? I have the answer for you!

Liking vs. following on Facebook

YouTube Video UCN6Ya3s77CvZZc5dlyl-IeQ_ix8HlE3EYyU

Knowing who your target audience is and what social channels they are using is imperative if you want your social media to do work for you. Watch to learn what I mean.

Making your social media work for you

YouTube Video UCN6Ya3s77CvZZc5dlyl-IeQ_I5x-d8O2B0U

Branding and marketing go hand in hand but they aren’t the same thing. Watch to learn how they are different and why.

Differences between branding and marketing

YouTube Video UCN6Ya3s77CvZZc5dlyl-IeQ_iHKkKkEztM4

Learn 6 free ways to make you business more findable online!

Make your business findable online - for FREE!

YouTube Video UCN6Ya3s77CvZZc5dlyl-IeQ_E598_fp82-E

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