Marketing Matters

A blog designed for business owners

We believe in uplifting our communities by supporting the businesses within them. With a team of marketing and branding professionals, we all bring expertise to the table that we are excited to share with you.

10 things to know about Google Ads

Google is the most used search engine in the world. Because of that, if you are considering a way to target customers that are outside of your network, Google Ads are an excellent way to do that. Placing Google Ads, formerly called Google AdWords,...

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Why content marketing matters and how to do it

Before the pandemic, we were often asked what the #1 thing was that small businesses lacked in regards to marketing. Our answer? A digital presence. That is not so much the case anymore. People have now found ways to move their businesses online....

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Confessions of a business owner: Part 4

Writing is to me like jelly is to peanut butter. It is what I am here for, but I didn’t always know this. Here's to more Confessions of a Business Owner... Until a few years ago, I had spent most of my life thinking that writing was my hobby. Since...

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Confessions of a business owner: Part 3

When creating Lamplight Creatives, I actually questioned whether I needed a business card. I’m a Millennial, after all, and it’s so easy to digitally connect with people these days that my generation often forgets about important leave-behinds like...

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