Marketing Matters
A blog designed for entrepreneurs to develop and achieve their goals.
We believe in uplifting our communities by supporting the businesses within them. With a team of over a dozen professionals, we all bring expertise to the table that we are excited to share with you.
Confessions of a business owner: Part 3
When creating Lamplight Creatives, I actually questioned whether I needed a business card. I’m a Millennial, after all, and it’s so easy to digitally connect with people these days that my generation often forgets about important leave-behinds like...
Optimize your website for functionality and findability
There are many things you can do to optimize your website for functionality and findability. Making your site relevant in the Googlesphere for users to find it, and giving them the best experience when they do, is important in our digital world. We...
What is SEO and why do I need it?
We get this question often so we thought we’d share a few things we know about SEO. And don’t worry, we plan to explain it in a way that non-experts can understand. We know experts often talk about SEO as if it’s a language of its own, which it...
25 digital tools to use in 2020
In our digital age, we know there are a TON of digital tools to use in 2020 to streamline your business, organize your work, and improve your customer experience. We also know it can be overwhelming to know which ones to use and why you should use...
9 expected marketing trends for 2020
As we move into the new year, we want to keep 20/20 vision on 2020 trends. We've found 9 expected marketing trends for 2020 based on insights from trendsetters and business analysts. These trends, we hope, will give you insight into what consumers...
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