Marketing Matters

A blog designed for business owners

We believe in uplifting our communities by supporting the businesses within them. With a team of marketing and branding professionals, we all bring expertise to the table that we are excited to share with you.

How to claim free online business listings

Showing up in search results is not automatic when you start your business. There are a few steps you need to take to make sure your business is added to online directories so consumers can find you.  Consumers can choose from over 70 different...

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Graphic design tips for non-designers

Graphic design is an important part of your marketing efforts. Your designs are absolutely part of the consumer experience. They can make or break if consumers receive your intended message. And good messaging should be part of your marketing...

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How to use color in designs

We know many of you are designing your own graphics for social media, and creating flyers and other marketing materials. We want to help you understand the basics of how to use color in designs so that you can inspire the action you want consumers...

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10 things to know about Google Ads

Google is the most used search engine in the world. Because of that, if you are considering a way to target customers that are outside of your network, Google Ads are an excellent way to do that. Placing Google Ads, formerly called Google AdWords,...

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Why content marketing matters and how to do it

Before the pandemic, we were often asked what the #1 thing was that small businesses lacked in regards to marketing. Our answer? A digital presence. That is not so much the case anymore. People have now found ways to move their businesses online....

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