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The famous yet mysterious, but oh-so-important S E O
I have people ask me this often who admit they are told they need it and have no clue what “it”...
Confessions of a business owner: Part 8
It gives me chills thinking about how far Lamplight has come in the last three years. As a...
Managing your Google and Bing profiles
All businesses need to be able to be found online. Claiming your free Google Business and Bing...
All about Google Ads
If you are like most business leaders I know, you're interested in how your business can find its...
All about hashtags
One of the most common series of questions I get is about hashtags. Let's talk about them,...
Marketing vs Branding: What’s the difference?
Are you wondering the answer to this question: What, exactly, is the difference between marketing...
Understanding Instagram: hashtags, algorithms, posting times and more!
2022’s social media platform of the hour is arguably...
10 favorite business tools for 2022
As the year comes to an end, we spend time reflecting on what worked, what didn’t, and how we will...
Confessions of a business owner: Part 7
In the past few years as a business owner, I have continued to redefine what a work day can look...
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