A blog designed for business owners
We believe in uplifting our communities by supporting the businesses within them. With a team of marketing and branding professionals, we all bring expertise to the table that we are excited to share with you.
Google is the most used search engine in the world. Because of that, if you are considering a way to target customers that are outside of your network, Google Ads are an excellent way to do that. Placing Google Ads, formerly called Google AdWords,...
Before the pandemic, we were often asked what the #1 thing was that small businesses lacked in regards to marketing. Our answer? A digital presence. That is not so much the case anymore. People have now found ways to move their businesses online....
Writing is to me like jelly is to peanut butter. It is what I am here for, but I didn’t always know this. Here's to more Confessions of a Business Owner... Until a few years ago, I had spent most of my life thinking that writing was my hobby. Since...
When creating Lamplight Creatives, I actually questioned whether I needed a business card. I’m a Millennial, after all, and it’s so easy to digitally connect with people these days that my generation often forgets about important leave-behinds like...
There are many things you can do to optimize your website for functionality and findability. Making your site relevant in the Googlesphere for users to find it, and giving them the best experience when they do, is important in our digital world. We...
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