2022’s social media platform of the hour is arguably Instagram. Over 1 billion people use...
Understanding Instagram: hashtags, algorithms, posting times and more!
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Resources to improve your marketing strategy
This collection of FREE resources is our gift to you.
PDFs were created to provide insight into some of our most commonly asked questions about marketing tools and strategies.
We add new PDFs to this page often, so make sure to check back to see what new tips we have for you!
Claim Online
Business Listings
Did you know you can list your business online for FREE? We recommend these six places to claim your listing to make you more findable when someone searches for a business or service like yours.
Click to download
Instagram
Hashtag Tips
Using hashtags on your social media posts is a necessity to become more findable by your target audience. We’ve rolled up 10 tips on how to use hashtags that can transform your digital marketing results.
Click to download
Social Media
Demographic Worksheet
Each social media platform has a different demographic of users. This worksheet will help identify exactly who you’re looking for based on what you know about your customer, and the platform they’re likely on.
CLICK TO DOWNLOAD
Recommended Email Marketing Tools
These 6 recommended email tools will give a good bang for your buck (or no bucks). Get an overview of their capability and cost so you can choose the one best for your business’ email marketing strategy.
Click to download
Messaging Clarity Worksheet
Finding the right words that resonate with your audience can be hard. Get intimate with the details of who, exactly, you are targeting with this worksheet to create a solid starting point for clear messaging.
Click to download
Color Science Tips
for design
Every color elicits different emotions and prompts a potential client to take different actions. Use this guide to learn how to best use color in your designs to make the right first impression on your future clients.
CLICK TO DOWNLOAD
Branding Clarity Prompts
Get 27 prompts to help you think critically about your brand and create a clear image of how it will inspire people to feel. Use these prompts to help you dial down how you will present your brand to the world.
Click to download
Website Checklist
Audit your website and see what you might be missing. This checklist covers everything from how people move through your website, where Calls to Action are placed, and how you present content to the user.
Click to download
Email Structure Tips
We’ve compiled valuable tips so you can create compelling emails that get real results. Learn how to structure email campaigns, suggestions for content, and best practices for sharing that content.
Click to download
Blog
Get tips from our blog to guide you in your marketing efforts and help you make better decisions when it comes to marketing, promoting, and branding your business.
10 favorite business tools for 2022
As the year comes to an end, we spend time reflecting on what worked, what didn’t, and how we will...
Confessions of a business owner: Part 7
In the past few years as a business owner, I have continued to redefine what a work day can look...
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Online Course for Graphic Design
Graphic Design Basics to Beautify Your Brand
(with Canva)
LEARN HOW TO:
- Use your brand elements consistently to become recognizable and memorable.
- Create graphics that will attract the eyes of your target customer.
- Frame your messaging to get and KEEP their attention.
- Include strong Calls To Action in your designs.
- Become consistent with your look and tone.
Create beautiful, professional-looking graphics that will make your brand stand out online.
This course is 100% practical, self-paced, and will teach you basic graphic design rules professional designers use.
The course covers a simple design blueprint you can follow to create your own graphics like a pro using Canva.
With this design blueprint, you’ll learn how to create graphics in minutes that are on brand, on target, and in style.
Get it now for only $97!
Social Media
Learn more about Lamplight Creatives…