It’s that time of year! Everyone is talking about what trends we should expect in the New Year, and so are we! We have 9 marketing trends for 2020 based on insights from trendsetters and business analysts.
Have you defined your marketing trends?
Your strategic marketing plan should outline your goals and determine which tactics you will employ to reach your customers this year. Whether it’s through email marketing, social media, improving SEO, or other digital advertising – in 2020, digital marketing will continue its popularity.
So, let’s take a look at the top trends to expect in 2020:
AI-powered technology and automation to assist marketing efforts, like chatbots and predictive analytics about audiences, is expected to be on the rise. The use of AI is beneficial to marketers because it’s all about personalization for the user.
Visitors to your site want to feel like you understand them. AI stores behavior insights from users and predicts what they will do next or things they will want to see – personalizing their experience and making it more authentic. This, of course, helps with capturing and converting the user with minimal effort on your part.
The use of algorithms for AI technology makes predicting when content will be most valuable to its target a whole lot easier. Simply speaking, our devices understand our patterns and they are designed to show us stuff that will inspire us to become a consumer.
Consumers are sophisticated at identifying and tuning out generic ads that have no real connection to them. In recent years, the rise of influencer marketing has created a culture of humanized experiences that forge a real connection between a brand and its target audience.
When creating content and ads that speak to everyday life and capitalize on the human experience, personalization helps consumers see how a product can fit into their lifestyle and become and need-to-have.
Voice Activated Searching
In 2020, marketing trends will continue to beef up digital efforts to accommodate the use of voice activated searching. With so many people using Siri, Alexa, Amazon Echo, Google Home, and other similar assistants, the original SEO is being challenged.
Instead of simply typing search information into a search engine, people are now speaking to their devices and relying on the device to find their results for them. This kind of searching expands the need for traditional SEO and takes extra steps to ensure your site can be found by voice searches as well.
Building a great customer experience and engaging them in a long-term relationship is a must. Consumers want to support brands that give them a reason to be involved and provide them with a personal experience.
Brands that are best at capturing people’s interest and attention are the ones that will engage people the most for the longest. Using quizzes, polls, videos, or 360 views will further engage your audience, making you more relevant.
Quality content allows you to show your expertise and communicate to your customers from a place of authority. Content marketing often aligns with storytelling, a process in which you are building a relationship with your audience so that they care about your brand and convert as supporters.
People are now willing to spend time reading a post and engaging with your content as a way to vet your credibility and expertise. This kind of marketing avoids the outright “Buy this now!” campaign and includes a softer message that aims to create a connection that leads to sales.
No newsflash here – consumers want a quick and easy way to do things. If there are too many steps involved, the likelihood of users completing your call to action is low.
Shoppable posts are an upward trend that’s expected to continue. This includes ads and posts with direct links or buttons that allow the user to purchase immediately. This increases sales, capitalizing on impulse buying. It also promotes social sharing of products…leading to more sales!
With the top three social sites of 2019 – YouTube, Facebook, and Instagram – focusing on the use of video, marketers expect to see this trend rising in 2020.
Consumers are more concerned about their information and their privacy than ever. With so much of our personal information stored online, consumers want to know that you’ve taken precautions to keep their information safe.
Don’t be bashful in announcing your security features – people are comforted by them. Making security features on your site obvious makes users feel more protected. In turn, this makes them more likely to give you their information and complete a transaction.
Micro & Macro Influencers
A decline is expected in the use of social media influencers with thousands and millions of followers. Consumers are turning to influencers with a smaller, more trusted appeal.
Influencer marketing is a lucrative job for many, but consumers are shying away from people who promote a brand for money. Instead, they want to buy from someone with a more intimate feel. Marketers believe, because of this, both macro and micro influencers will use social stories to capture attention and grow their audience in 2020.
Click here for the Top 7 social sites of 2019.